The Puma is a Volkswagen based specialty sports car built in Brazil. Strict Brazilian regulations which restricted imports to encourage domestic automobile production led to the development of the Puma and other specialty vehicles. Production began in 1964 using DKW components, with a switch to VW components in 1967. This necessitated a change from front engine, front wheel drive to rear engine, rear wheel drive. The first Pumas were built strictly for racing, but it was not long before they were being built for street use.

Pumas were sporadically imported to the U.S. during the 1970's and 1980's. Although the Puma was not designed as a kit car, the cars were imported in kit form. The "kit" was actually a complete car less the front suspension, transaxle, engine, wheels, and tires. The missing components were available from the distributor, or the buyer could supply the needed parts. Less restrictive regulations permitted the importation and marketing of complete cars in Canada. Pumas were also popular in South Africa, and an assembly plant was established there. Exports to Europe were limited to small numbers through a distributor in Switzerland. Puma built some front engine rear wheel drive models based on Brazilian Chevrolet components, but these were not exported.

Once the Brazilian market was opened to imports, the domestic market for the Puma declined significantly. The original Puma company went into receivership in the mid-1980's, and production ended for a time. Production of both the VW and Chevrolet based models resumed when the Araucaria company bought the machinery and tooling. After a short period, production was taken over by Alfa Metais. A few rear engine Pumas with water cooled VW engines were made during the final years of production, but sales of these were low. Over 22,000 Puma automobiles were produced over the life of the marque. Puma also produced a line of special bodied light trucks, which continued in production after Puma automobile production ended.

Puma GTS
Owner: Alan d'Escragnolle


Puma History has been provided courtesy of Bill Jackameit.
Click Here to see his Puma Page.

Prior to producing the VW powered Pumas, the original Puma company built cars based on DKW components. When Volkswagen of Brazil took over the Brazilian DKW operation, which was known as Vemag, VW basically inherited the relationship between the two companies. Volkswagen could have abandoned Puma, but instead decided to continue to supply components to the small company. Two evolutionary models were built with DKW components. The original GT Malzoni was produced in small numbers as a sports racer. A few street cars were also built. Only about 35 Malzonis were made before it was replaced by a restyled version that was renamed the Puma GT. Both models were front wheel drive powered by DKW three cylinder two stroke engines.

The two persons most closely associated with the early days of Puma are Genaro ("Rino") Malzoni and Jorge Lettry. Rino Malzoni was an Italian immigrant who became successful as a lawyer and a sugar cane and cattle farmer. Malzoni liked racing and fast cars, and he set out to build his own racer with the help of Jorge Lettry, who headed the Vemag racing department. It was Lettry who tweaked the small DKW engines to produce upwards of 100 horsepower from 1000 cc's in the racing Malzonis. By all accounts, these cars did quite well against their larger displacement rivals. Although Vemag disappeared from the scene, Malzoni and Lettry continued their association, with Lettry suggesting the Puma name and becoming Puma's production chief. The success of the early DKW powered models paved the way for the VW based Pumas.

1967 DKW Puma GT Coupe